Create your perfect Christmas bundle with Nintendo UK

To put Nintendo, and namely Amiibos! front of mind for Christmas, Nintendo UK approached us to see what we could do within Digital Display.

We created a digital display journey that started with the tease of the Amiibo collection, then when engaged, they would be retargeted to be encouraged to create their perfect Nintendo bundle.

The neat thing was users could select items in the digital display unit that would then drop into the gift box below. Users then click out from the banner onto a Nintendo splash page in which users could see their bundle listed ready to purchase or send the "wishlist" to their loved ones for a little gift hint.

If the bundle was abandoned on site, the user would be retargeted with a reminder ad, to squeeze another possible conversion.